Event Marketing Opportunities
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Advertise in The Natural Foods Merchandiser: Call For Quote
It's show time - time to advertise in The Natural Foods Merchandiser show issue, one of the most read issues of the year. Use it to get your products in front of buyers before the show and increase booth traffic with bonus distribution during the show. You can even use it to highlight show-only promotions.
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Opportunity Details
- Call for quote.
- Call the NFM Ad Sales department at 1.303.939.8440 for details.
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Eblast
Deliver your message before the show right to the inbox of attendees. Your company designs an html e-mail message. This is a great chance to promote your new offerings and on-site booth location. For more information contact Marie Briganti and Merit Direct - mbriganti@meritdirect.com.
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Opportunity Details
- NPA MarketPlace registered attendees.
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Impress the Press: $375
Don't miss out on this unique opportunity to not only showcase your product, but to also get your product in the hands of the press, while talking one on one with them in the comfort of your own booth! If you've got a new product developed within the last year, then you should feature it in the Impress the Press. Spaces are limited, so be sure to contact your NPA MarketPlace Account Manager today!
For more information click here: Impress the Press.
Inclusions with this promotional opportunity:
- Featured as a "must see" in Press Journal with ability to provide picture and short description of product
- Meet one on one with press in your booth
- Featured in the Impress the Press Product Showcase
- Product voted on by the press and will be in the running for the "Best of the Press 2012" award
Opportunity Details
- Product must have been developed in the last year and new to NPA MarketPlace
- Exhibiting company to provide 50 gifts for press
- Subject to standards approval
- Spaces are limited
- Last date to contract 6 weeks from show.
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Inflatable: $1,500
Capture the attention of attendees and stand out from the crowd by placing an inflatable of your product or logo in the lobby. High traffic spaces available.
Inclusions with this promotional opportunity:
- 5'w x 5'd x 8'h footprint for inflatable
- Electricty included.
- 22x28 sign with company logo and booth number.
Opportunity Details
- Call for available locations.
- Limited availability.
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NewHope360.com Find and Compare Listing: $1,000 - $2,000**
Inclusions with this promotional opportunity:
- Standard Opportunity - $1000
- Company Logo on listing
- 100 product listings (each with one primary image)
- Unlimited Categories
- 4000 character description on newhope360.com and 500 character description on online show directory (featured listing)
- Location/Address/Phone/URL
- Includes 5 email addresses
- Company Logo on listing
- 4000-character description on NH360 and 500-character description on online show directory (featured listing)
- Location/Address/Phone/URL/Multiple E-mail Addresses
- Associations and certifications
- Press releases/articles tied to listing
- Announcements (140 character limit)/Twitter feed
- Uploaded digital assets (white papers, documents, etc.)
- Unlimted categories
- Unlimited products listed (each with one primary image and up to 2 secondary images)
- Click for information, lead generation
Opportunity Details
- Large font size
- Logo in search results
- Insignia for paid service
- Increased weighting in search over Enhanced Listing
- VIP Links: colored background on listing
- Large font size
- Logo in search results
- Insignia for paid service
- Increased weighting in search over Premium Listing
- **Please note pricing displayed reflects discounts for exhibitors of the show.
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New Product Line: $2,500
Become synonymous with New Products by taking advantage of this opportunity. Showcases are located in a premier location for maximum exposure. Opportunity to feature company product line in an entire New Products Showcase unit.
Inclusions with this promotional opportunity:
- Promotion of company in lobbies locations may vary.
- 1 showcase unit with custom header and 3 shelves, 18"h x 36"w x 11"d.
- Special access hours for adjustments and set-up
Opportunity Details
- Premier location
- Last date to contract 3 weeks from show.
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New Product Showcase LIVE!: $375
Brand new for NPA MarketPlace! Share your science, promote your brand, and do it in 10 minutes flat! This unique opportunity provides an engaged audience of buyers and industry members to market your product to through an onstage presentation. You have ten minutes of face time with your targeted demographic to pitch your product and receive immediate feedback afterwards. Don't forget to shout out your booth number at the end!
For more information click here: New Product Showcase LIVE.
Inclusions with this promotional opportunity:
- 10 minutes to pitch your new product, science or technology (strictly monitored)
- Microphone, stage and table for product display available for you in room.
- Limited to one product only
Opportunity Details
- Takes place on the show floor inside the EPS Theater
- 4 categories of presentations (limited to 2 per category)
- Health & Beauty
- Supplements
- Natural Products Seal
- Food Allergens
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Online Banner Ad: $1,000 - $3,000
Be sure everyone knows how to find you at NPA MarketPlace by buying banner ad space on our website! Advertise booth number, new product or general company information during our most heavily trafficked months - April, May, June - Choose one or all 3 months.
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Inclusions with this promotional opportunity:
- Top: 720x90 for 1 month: $1250 for all 3 months: $3000
- Top Right: 300x250 for one month $1250 for all 3 months: $3000
- Bottom Right: 300x250 for one month $1000 for all 3 months: $2500
Opportunity Details
- Artwork to be turned in no less than two weeks prior to first month
- Artwork subject to standards approval
- Deadlines apply
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Products Showcase: $225
Get your products noticed in these highly visible showcases. New products, new labeling or new ingredients introduced less than twelve months prior to the show qualify. Products that have never been displayed at the show can also be displayed. Showcases are located in the main lobby.
For more information click here: Product Showcase.
Inclusions with this promotional opportunity:
- Promotion of company in space.
- Shared shelf space for product and literature display.
- Simple lead retrieval provided for attendees to request further information about your product.
Opportunity Details
- Inside the exhibit hall.
- 18"x18"x11" space.
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Promotional Video: $300 - $5,000
You're the expert, don't just tell prospective buyers about your product, show them! By participating in this new marketing opportunity from NPA MarketPlace you can provide a short video highlighting your latest product offerings, how you're helping the enviroment or how you're helping to build community.
Inclusions with this promotional opportunity:
- Video will be hosted on views.newhope.com.
- Your 1 - 3 minute promotional video will be hosted for 12 months on views.newhope.com.
- Create a 365 day experience.
- Company provided stills and media combined with live action shot by a professional crew.
- Music and basic graphics included.
- Company receives a quicktime/flash clip that can be used on a website, DVD, email, or PowerPoint presentation.
Opportunity Details
- New Hope Natural Media produced video $5,000.00. Host Company's own pre-made video $300.00.
- New Hope Natural Media will provide a proofing process consisting of two rounds of editing to make changes.
- All video will be subject to New Hope Natural Media Standards.
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Retail Bag Insert: $750
Capture a targeted audience by inserting a product sample or literature piece (brochure, invitation or flyer) into the event bag. Provide a sample-sized product or literature piece (brochure, invitation or flyer) to them as they arrive at the show and pick up their bag.
Inclusions with this promotional opportunity:
- Bags distributed at Registration.
- Included in all Attendees Bags.
- One 2 oz sample size or one piece of literature (brochure, invitation or flyer) per event bag.
Opportunity Details
- Quantity of bags based on anticipated retail attendance; approximately 2000.
- Last date to contract 6 weeks from show.
- Must be approved by standards.
- Limited availability.
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Search Engine Optimization (SEO) Audit/Monthly: $5,000
This introductory SEO product delivers a one-time analysis of your site, your competition and delivers a comprehensive selection of top performing keywords in your search engine marketplace. The SEO audit and benchmark report provides you with a blueprint to maximize the SEO potential for your website.
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DEADLINE:
Inclusions with this promotional opportunity:
- Website audit: Analysis of site architecture with suggestions to make your site more search engine friendly, improve crawlability and on page optimization recommendations.
Opportunity Details
- Keyword research: Complete analysis of the top 10 keywords in your search engine marketplace around your product or services
- Competitor Benchmark report: Benchmark comparison of search engine results page rankings on core keywords for up to 3 competitors
- Includes a 90-minute web conference audit review and consulting session with an SEO expert.
Timing: 45 days from kick-off meeting. |
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Show Directory Online - Featured Listing: $200
Reach your audience before, during, or after the show by advertising on the show website. Attendees use this tool to find particular exhibitors they want to meet with and the products they want to see while at the show. It also provides a means for attendees to contact you before the show to set appointments or to ask questions. After your booth is contracted, your company name and booth number are automatically listed on the Show Directory website. Once you sign up, you will be sent instructions to go to the Show Directory and enter your information.
For more information click here: Show Directory (online) Featured Lisiting.
Inclusions with this promotional opportunity:
- Online recognition pre and post show. Show Directory Kiosks Onsite.
- Basic Complimentary - company name, booth number, state & country contact information, 500 character description, up to 10 searchable product categories, 2 show specials and brand name listing.
- Featured (additional to basic listing) - additional 1000 character company description, company logo, 2 press releases, 3 additional show specials, 25 additional outreach emails, company email and URL listed, listing highlighted in all lists and searches where company appears, listing shows in the top section of the appropriate exhibitor list page (arranged alphabetically).
Opportunity Details
- Must be approved by standards.
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Show Directory Map Advertising: $750 - $1,500
Advertise in the show directory map and get into the hands of every attendee. The Show Directory Map is seen by everyone and is kept for reference year round.
For more information click here: Show Directory Map Advertising.
Inclusions with this promotional opportunity:
- Company logo on Show Directory Map.
- Onsite distribution.
- Half page color ad: 5.5" x 5.875".
- Quarter page color ad 5.5" x 2.5".
- Map-side logo placement 1.375" x 1".
Opportunity Details
- Opportunities -Premium $5,000, 1/2 page 4c - $1,500, 1/4 page $1,000, Mapside logo placement, $750
- Deadline April 30, 2012
- Space is limited, first-come, first-serve.
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Social Media eListening™: $7,500
eListeningTM provides valuable business intelligence that can be used to improve the way your company conducts business online. We monitor and analyze past and near real-time conversations occurring across the web that are directly relevant to your organization, competition, industry and audiences. You receive insight into key market trends and a report of essential action items that can be incorporated into your digital marketing, advertising, audience acquisition and product development strategies as well as customer service programs
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DEADLINE:
Inclusions with this promotional opportunity:
- Analysis and benchmarking of relevant internet and social media activity over the past one month (30 days)
- Evaluation of your brand’s social media presence across core social networks as compared to your organization’s top (3) competitors
Opportunity Details
- Assesment of brand sentiment, industry topics and identification of key audiences and industry influencers
- Review of pertinent audience and industry conversations that are critical to developing a successful digital marketing strategy
- Includes three (3) overarching topic categories each with three (3) specific sub categories
- Analysis of up to 3,000 mentions/posts across the web
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Social Media eListening™ Packages: $7,000 - $15,000
eListeningTM provides valuable business intelligence that can be used to improve the way your company conducts business online. We monitor and analyze past and near real-time conversations occurring across the web that are directly relevant to your organization, competition, industry and audiences. You receive insight into key market trends and a report of essential action items that can be incorporated into your digital marketing, advertising, audience acquisition and product development strategies as well as customer service programs
STATUS:
DEADLINE:
Inclusions with this promotional opportunity:
- Analysis and benchmarking of relevant internet and social media activity during a set period of time
- Evaluation of your brand’s social media presence across core social networks as compared to your organization’s top (3) competitors
Opportunity Details
- Assess and measure brand conversations and topic profile mentions to provide key insights based on your defined business objectives
- Provide sample conversations based on client goals and profile categories with suggestions for future interaction
- Provide statistical analysis of key offerings, major competitor, and industry
- Twelve (12) reporting topics with three (3) modifying keywords
- Analysis of up to 10,000 mentions posts per month across the web
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